








EFEITO DOMINÓ – Social and Cultural Movement
Efeito Dominó is a social and cultural project created in 2019 for a non-profit organization working in the neighborhoods of Amadora, Portugal. Its mission is to promote social cohesion, art, and culture, engaging the local community in transformative initiatives.
For the visual identity, the challenge was to design a logo that reflects community unity, the neighborhood’s architecture, and the domino piece as a metaphor for collective impact. The warm and vivid colors were inspired by the African roots that shape the identity of these neighborhoods, conveying energy, diversity, and inclusion.